Thursday, September 11, 2008

Obeo Virtual Tours

Obeo was created by a real estate agent searching for a better way to show properties online. A very successful company, 360 House, was created and eventually molded into what we now know as Obeo. By keeping up with the real estate industry and technology, Obeo is able to offer real estate agents a virtual tour service that stays one step ahead of the competition.
Home tours allow potential buyers to have virtual 360 degree access to homes while shopping. 360 degree tours provide the ability to see the entire home at a time and location that is convenient to the prospective buyer. A virtual tour therefore creates a virtual home and provides the real estate agent a way to have a 24 hour open house.
Tours are no strangers to top producing Realtors. Real estate agents who know the industry utilize virtual tour services to sell homes faster. It is no secret that virtual tour services drastically improve the amount and quality of leads that an agent receives. Recent studies conducted by NAR (National Association of Realtors) and major brokerages indicate that listings without an abundance of pictures or a virtual tour are often eliminated by buyers creating short lists online.
Research also suggests that buyers are searching for property about 4 months prior to the purchase of their home. NAR indicates that 94% of all home buyers are searching online for property. Organizations dedicated to assisting Realtors promote the use of virtual tours stating that they help agents showcase properties online better than any other tool. Since most major property search sites now allow prospective buyers to search only listings with virtual tours, the time has come where virtual tours are no longer a luxury, but a necessity.
There is no doubt to anyone that buyers are looking for virtual tours. But buyers are not the only ones who prosper because of virtual tours. Real estate agents, real estate brokers, and sellers also benefit from virtual tour companies. Agents have boasted about more leads and quicker commissions. Sellers have noticed virtual tours help capture more than local interest and therefore and excited to receive higher offers. We have reached a point where we must not ask ourselves as agents if we should use a virtual tour but rather, which virtual tour service should I use?
The answer to the question above is obvious. The best virtual tour service in the industry is Obeo. Obeo provides a better virtual tour than any other company. Whether you are selling a condo, apartment, townhouse, home or commercial property, Obeo provides the best online presentation for your listing. Obeo is the best virtual tour for several reasons.
One of the things that makes Obeo the best provider of virtual home tours is the outstanding photography. The photography network for Obeo is well known across the nation as superior to other providers. Obeo offers panoramic photos in their virtual tours which allows prospective buyers to see the room as if they were standing in it. Obeo also offers the ability to see still photos in full screen allowing viewers to really examine the room. There is also the option to view the photos in a slide show which is very convenient to viewers.
Another thing that Obeo virtual tours provide that no other virtual tour companies offer is the unique and amazing ability to customize a home online. One cutting edge tool that Obeo offers to real estate agents is the Obeo SpaceDesigner. The Obeo SpaceDesigner is a digitalized floor plan that not only allows viewers to examine the layout of the home but also drag and drop furniture onto the floor plan. Viewers can virtually park their cars in the garage, ensure their oversized couches will fit in the living room and also make sure that their family heirlooms will fit in just the right places. A second and equally incredible tool that only Obeo offers to its clients is the Obeo StyleDesigner. The StyleDesigner product allows viewers to virtually remodel the home. Viewers can change the paint color of the walls and trim, update kitchen countertops and cabinets as well as change floor types between carpet, hardwood and tile. This amazing feature makes it easy for prospective buyers to make the home their own and assists in taking psychological ownership of the home. Regardless of the condition of the home, Obeo StyleDesigner allows the home to become the buyer's home rather than the seller's home.
In addition to cutting edge tools and phenomenal photography, Obeo offers an unparalleled marketing campaign. Obviously, no amount of great photos will do any good if no one sees the virtual tour. Obeo recognizes the need for greater exposure and therefore attaches a marketing campaign that is the best in the business to each virtual tour. Not only does Obeo provide the links to post the tour to personal websites and MLS sites, but they also automatically post the tours to the most searched websites in real estate such as Trulia, Realtor.com, Google, Yahoo!, Homes.com and also their own website, www.obeo.com (see NAR top 25 report). Obeo is the only virtual tour/picture taking company that has ever been featured on the top searched industry website list. Obeo is truly the only tour provider that offers such great exposure for each listing.
Make no mistake that virtual tours help sell real estate faster. Online tours help real estate agents work smarter rather than harder. Virtual tours have now become a necessary part of selling real estate in today's market. And anyone who has spent time evaluating the virtual tour providers in the industry can clearly see that Obeo is second to none. If you have any questions about Obeo services, visit them online at www.obeo.com or call customer service at 800-SAY-OBEO.

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